Welcome to Beautyologie

Our mission is to motivate people to make ethical and beautiful choices with their purchasing power while illuminating the importance of fair trade practices within the beauty industry. Here, you’ll discover products that make a difference, not just on the surface of your skin, but in the world we live in…

Why Fair Trade?  

Fair Trade practices put people and the planet first. They help create solutions to issues including the overuse of natural resources, women’s empowerment, refugee livelihoods, human rights, inequality and sustainable farming. Fair Trade Enterprises support organic agriculture, adopt circular economy production processes, generate new models of social enterprise and create new ways to champion the dignity of workers, farmers, artisans and communities around the world.

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The 10 Principles of Fair Trade

1This means supporting marginalized, small producers, whether these are independent family businesses, associations or co-operatives. Fair trade seeks to move vulnerable producers out from poverty and into a secure income, self-sufficiency and ownership.
2The communication between all parties involved in the supply chain – from the management to the commercial relations – must be transparent, accountable and open.
3An overall unity between organizations and producers is essential, which is consecrated with trust and mutual respect. Maximizing profits at a producer’s expense is not tolerated. Cultural identity and traditional skills are always championed.
4A fair price is one that has been mutually agreed by all through dialogue and participation which provides fair pay to the producers and can also be sustained by the market, taking into account equal pay for men and women and a Local Living Wage.
5The organization must adhere to the United Nations’ Convention on the Rights of the Child, and local law on the employment of children. Any involvement of children in the production of products is disclosed and monitored and does not adversely affect the child’s well-being, security, education and need for play.
6No discrimination in hiring, compensation, access to training, promotion, termination or retirement based on race, caste, national origin, religion, disability, gender, sexual orientation, union membership, political affiliation, HIV/Aids status or age. The organisation has a clear policy and plan to promote gender equality and respects the right of all employees to form and join trade unions of their choice and to bargain collectively.
7Providing safe and healthy working conditions for all, working hours and conditions comply with national, local and International Labor Organization’s conventions. Fair Trade organizations are aware of the health and safety conditions of their producer groups.
8Fair trade organizations uplift and foster development among their producers through specific activities to help them improve their management skills, production capabilities and access to markets.
9Partaking in fair trade practices is not enough. Organizations also raise awareness of the aim of Fair Trade and of the need for greater justice in world trade through Fair Trade. It advocates for the objectives and activities of Fair Trade according to the scope of the organization.
10Focus on the use of raw materials from sustainable managed sources and buying locally where possible are top priorities. So are reducing energy consumption and using renewable energy when possible, engaging in organic or low pesticide production methods and working with recycled or easily biodegradable materials for packing and goods despatched by sea wherever possible.

The Beautyologist and Founder  

Robin DoyleIn 1998, Robin Tolkan-Doyle landed a coveted position as a beauty editor for an inspirational teen magazine where she tested and wrote about every beauty product ever created. Years of freelance writing and editing for several publications and websites followed along with the creation of her own beauty accessory brand—Wrap Star—which graced the pages of national magazines and the shelves of well-known shops on Fifth Avenue and Robertson Blvd.

Ultimately, the public relations and marketing world of beauty and fashion accessories is where Robin currently resides, running the boutique agency Charmed PR since 2006.

Among many career highlights, Robin takes great pride in creating a cult-following for the foot care product Baby Foot; generating enough brand awareness for The Better Skin Co. to land a national Ulta Beauty account, and assisting the award-winning documentary Toxic Beauty to make waves in the media, so much so that Johnson & Johnson removed their talc-formulated products from U.S. shelves in May 2020.

Beauty has always been at the forefront of Robin’s professional life, but more recently, her focus has shifted from the products she’s promoting to the intention behind them. With Beautyologie, Robin is proud to present and uplift brands with products that truly make a difference, not just on the surface of your skin, but in the world we live in.

Beautyologie scours the planet to offer the most ethical, sustainable and healthy beauty products you want to know about.

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