Shaeri, an award-winning multicultural haircare brand, blends French beauty science and traditional Moroccan beauty techniques, utilizing the nourishing properties of Moroccan prickly pear oil. This secret weapon, high in Vitamin E, deeply moisturizes and revitalizes dry or damaged hair. Suitable for all dry hair types, from wavy to curly to kinky hair, Shaeri's clean and vegan formulas are 95% natural or more and developed in Paris.

With Shaeri, my aim was to create a brand that makes a bridge between my two cultures, combining the best French beauty savoir-faire with the best Moroccan beauty traditions ", Meryem Benomar, founder & CEO.