The Pure Collection fair trade beauty, cruelty free, clean, organic and non toxic cosmetics beauty products

The PURE Collection is an award-winning Certified Organic luxury skincare brand with 100% recyclable packaging from London, UK. Since inception, they have drawn inspiration from nature to formulate a botanical line so clean, natural, pure and organic, that its simplicity will evolve you over time to give you transformative results for the look and feel your skin deserves.

The Pure Collection Organic luxury skincare sources their Argan oil directly from a small, independent producer near Agadir, Morocco. A cooperative of local Berber women operates it with good working conditions.

The method of harvesting, extraction, and storage is very important. Argan fruit is composed only from the ground. This protects the trees, making them more durable. Moroccans dry these nuts in the hot Moroccan sun for several days before de-pulping and cracking them by hand.

It is crucial to recognize that it is usually the women who do the hard work of hulling and shelling the fruit by hand.  After the fruit has been prepared, it is extracted by machine and filtered several times. First-pressed oils are used only. The PURE Collection only works with one cooperative that pays its women producers a fair wage.

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