Introducing Net Zero C-Beauty, Simply This

Blending ancient Eastern wisdom with cutting-edge fermentation biotechnology, Simply This skincare is one of the first advanced Chinese skincare brands to launch in the United States. The brand's mission is committed to addressing skin dryness, sensitivity, and the natural aging process, while helping your skin maintain its natural vitality and balance.

Founder Elaine Gong created Simply This in 2019. Growing up in the sunny Daliang mountains of Sichuan, China, Elaine was familiar with the effects of sun exposure, including unwanted sunspots. After experiencing the harmful side effects of using whitening products to erase these spots, she pursued a degree in Chemical Engineering at Cambridge and joined Unilever's Global R&D Center. There, she realized that many shared her passion for creating truly sustainable and ethically sourced skincare.

Truly sustainable for Elaine, means being "net zero," an achievement reached by only a handful of beauty brands.

Simply This believes that overusing ingredients and chasing quick fixes only stress the skin and lead to counterproductive results. Healing, like everything in life, takes time. That’s why Simply This chooses gentle, effective methods to nurture a lasting glow without harming the environment.

The brand is committed to preserving nature, not just out of respect for the Earth, but also as a way of being kind to our bodies. When we treat our skin like an ecosystem, we recognize that the world deserves the same care, creating a cycle of love and universal sustainability.

Beyond trends we inspire,
self love and simple life.
More than beauty we craft,
A poetic science that –
respect the skin as an ecosystem,
An art for the skin, mind and the Earth.

Simply This embraces a skin ecology philosophy, using natural ingredients and biomimetic formulas that work in harmony with the skin’s needs. By pairing eco-friendly ingredients with cutting-edge biotechnology, Simply This revitalizes the skin’s natural abilities, achieving its goal of sustainable skincare.

Brand Pillars

Simply This prioritizes working with the natural rhythm of our skin to harness the power of sustainable beauty. Aging can disrupt the harmony among the trillions of cells in our bodies, altering their original function and form. Rather than trying to halt the natural aging process, Simply This collaborates with it for optimal results. The brand focuses on restoring balance by repairing DNA errors, correcting protein imbalances, and improving cell communication. Simply This’ Ecological Formulation System supports your skin’s natural rhythm with top-quality ingredients and compounds.

Skin as an Ecosystem
Simply This approaches skincare by treating the skin as an ecosystem, studying its natural needs through bioinformatics, structural biology, and AI. This scientific foundation ensures the brand’s mission is achieved with rock-solid precision.

Innovative Ingredients
Simply This elevates natural, botanical ingredients using advanced biosynthetic technology. For instance, luxurious highland black pomegranates from the Daliang Mountains are transformed into skincare superstars like the Black Pearl Pomegranate Complex.

Magical Formulations
With a poetic vision and technique, Simply This treats formulation as an art form. Each product is designed to sync perfectly with your skin’s natural rhythm, releasing powerful actives exactly when needed.

Simply This' Key Ingredient - The Pomegranate

Simply This was born in the Daliang Mountains of Sichuan, China, one of Earth's richest ecosystems. The sunlight-filled forests create an ideal environment for pomegranates to thrive.

Supporting Characters

While Black Pomegranate is the foundation of Simply This' products, the brand also nourishes the skin from the inside out with key ingredients that naturally benefit the epidermis, including:

• Ceramides 2 & 3: Replenish the skin's natural barrier.
• L-Ergothioneine: Inhibits free radicals at the mitochondria.
• Hydroxyproline: Boosts collagen production.
• Squalane: Repairs and balances the skin’s micro-ecosystem