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OUR MISSION

We make it easy for you to be an ethical beauty consumer. We partner with fair trade, cruelty-free, sustainably-sourced and conscious beauty brands that create clean, non-toxic and organic products. We only offer brands that are transparent about their ingredient supply chains and follow fair trade practices. This means treating their producers fairly, stomping out child labor, promoting gender equality, and minimizing their mark on the planet. We do all this to empower you to use your purchasing power for good.  And of course, feel beautiful.

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