Since 2014, Elate Beauty has been advocating for kindness and truth within the beauty industry. Elate believes each of their customers deserve to feel beautiful just as we are - with or without makeup. By celebrating diversity both in ourselves and in beauty products, we can boost confidence, reduce waste, and make a positive impact on the world. With 30% of waste coming from cosmetics, Elate fosters a minimalist approach to beauty. Curating a collection of reusable and recyclable products not only saves energy and money, but also prevents unnecessary waste in landfills. Conscious intention leads to greater Ela-tion!