Mora is a makeup brand that embodies the principles of being halal, vegan, and above all, clean. Their mission is to introduce sustainable beauty to the world, adding joy and promoting well-being. Mora makeup isn't meant to conceal your natural beauty; it's designed to reveal the beauty you inherently possess.

The name "Mora" is derived from the Farsi word for pearl, symbolizing the precious nature of beauty in everyone's daily life.

Mora Cosmetics represents the lifelong dedication of women who aspire to provide a cosmetics line that enhances and nourishes beauty rather than concealing it. Much like the radiant beauty of a pearl, the founders recognize the inherent beauty within each individual. Instead of complicating beauty routines, they aim to simplify them by offering high-performance, multitasking beauty products.