With 25 years of experience in beauty as a writer and publicist, our founder Robin is passionate about using her knowledge of the beauty industry as a force for good.

Right before the pandemic, she took a trip to India which transformed her outlook on the consumer industry. Witnessing firsthand how western shopping behavior affects a developing country, she had an idea to create a collective of mission-driven beauty brands that put people and the planet before profit. 

Welcome to Beautyologie, a marketplace for conscious consumers who seek brands that truly make a difference, not just on the surface of their skin, but in the world we live in.