The Pure Collection

The Pure Collection Logo

The PÜRE Collection is an award-winning Certified Organic luxury skincare brand with 100% recyclable packaging from London, UK. Since inception, they have drawn inspiration from nature to formulate a botanical line so clean, natural, pure and organic, that its simplicity will evolve you over time to give you transformative results for the look and feel your skin deserves.

The brand believes so much in transparency that they voluntarily register their products with the Food and Drug Administration in the USA. The PÜRE Collection is also Certified by Ecocert.

The Pure Collection directly sources their Argan oil is from a small independent known producer near Agadir, Morocco. It is operated by a cooperative of local Berber women with good working conditions.

The method of harvesting, extraction, and storage is extremely important, the Argan fruit must be gathered from the ground, not the tree, the nuts that have not yet fallen, are not sufficiently ripe. This helps to protect the tree making it sustainable. Once harvested, the nuts are dried for several days in the hot Moroccan sun before de-pulping and cracking by hand.

It is important to recognize that it is most often the women who do the hard work of hulling and shelling the fruit by hand.  Once the fruit is prepared, it is then extracted by machine, and filtered several times. Only first Pressed oil is used.  The PURE Collection works with only one cooperative that pays their women producers a fair wage.

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