Love, Indus was born of personal discovery and rediscovery fueled by the richness, nostalgia, energy and intimacy of brand founder Surbhee Grover’s two homes – India and all that its mountains and valleys have to offer, and the mad cultural mélange that is New York. It is a skincare and wellness brand driven by confluence – the confluence of India and New York, of tradition and modernity, and of natural and clean, lab-designed ingredients.
The aim of Love, Indus is to apply cutting edge technology to hyper-local, precious ingredients and practices from the Indian subcontinent, some lost, some forgotten and some that are yet to be discovered outside their regional bastions.
Their offerings encapsulate their product philosophy...
- Precious extracts – Where the Brew begins
- Proven Potency – Power packed products
- Precision in Creation – Harmony in complexity
- Practitioners that know their Craft - The creators and experts
- Pertinent products – Transformative benefits
- Purposeful - In every drop, every design-element, and every decision
- Love, Indus believes that breakthroughs come from reimagining the possibilities.
This vegan Dual-Purpose Line Limiter targets, blurs, and gently smoothes expression lines and creases. It is composed of a heady mix of indulgent botanical extracts like Hibiscus and Kokum, as well as precisely constructed synthetic ingredients, like an award-winning vegan collagen, which come together to infuse skin with a plumped, youthful glow. As we age, our skin loses collagen and elasticity, which makes it exceptionally susceptible to common creases such as lip lines (smoker lines), laugh lines and forehead creases. The Freedom of Expression Dual-Purpose Line Limiter helps blur those creases - instantly giving the lips and face a softer, smoother appearance. With regular use, it bolsters thinning skin, enhances lip contours and helps heal the skin’s fragile areas to let you express yourself freely. The result: plumper skin that radiates, sans worry. This power-packed concentrate can also double as a primer, and its floral bouquet showers your skin with a whiff of fragrance that reminds one of an Indian Varmala (Garland) Ceremony.
This holiday set is a unique curation of love, light & luxury. Amrutini® Precious Potion Vital Cream (50 ml) and Amrutini® Luminosity Dewdrops (30 ml) - An intensely hydrating duo that illuminates and strengthens the skin – giving it radical radiance.Makaibari Silver Tips Imperial Tea (30g) - One of the most award-winning teas, it is only plucked on full moon days and nights in rhythm with the sun, the moon, constellations & cosmic creative forces.Silver Coated Tea Light Holders (set of two) - Hand-crafted by master artisans in India, these beauties will illuminate your home & heart. The Amrutini® collection fuses rare, regional ingredients from the Indian sub-continent, such as golden Muga silk (known for its resilience and exquisite luster) and Makaibari Silver Tips Imperial tea, along with powerful scientific processes like biotransformation - to strengthen, nourish and revitalize your skin. As we age, our skin becomes more fragile, and loses its inherent strength, shine and elasticity. The fine lines we tend to target are simply the symptom. Therefore, the Amrutini® Precious Potion and Luminosity Dewdrops focus on intense nourishment, and rebuilding your skin’s inherent strength, shine and firmness, leaving it feeling truly rejuvenated while reducing the appearance of fine lines.
Deep Cleanse • Tighten • Brighten • Deter “Peach Fuzz” For instantly luminous skin that’s smooth as velvet, this vegan, 8-minute polish will get you ready for those pulsating Manhattan nights. A potpourri of incredible Eastern botanicals (like Thanaka bark and flame red Palash flower) and powerful lab-designed synthetics (like Hydrolyzed Cellulose), work in harmony to reveal your skins’ inherent shine. Product build-up, pollution, congestion, excess sebum – all lead to clogged pores and make it difficult for your skin to “breathe” and recover. They also reduce the efficacy of the products in your skincare routine by limiting their penetration. All it takes then is an 8-minute detox with Velvet :08 to bring your skin back to center stage, leaving it feeling truly purified, glowing and smoother. This collection borrows from the sacred beauty regimens practiced by Burmese women, one that promises scintillating benefits like instant luminosity, gentle exfoliation, detoxification and reduction in the re-growth of “peach fuzz” (fine, facial hair). When slathered onto your skin, this rich, indulgent mask helps draw out impurities, and polishes your skin - raising the curtains on a Broadway-ready you.
Plump • Illuminate • Hydrate A promise in a bottle, this elixir works while you sleep, to restore skin radiance. Its power lies in the fusion of precious botanicals from the Indian sub-continent like golden Muga silk (known for its exquisite luster), proven synthetics such as Hyaluronic Acid, and the precision of transformative technological processes like biotransformation. The accompanying copper-crusted silk cocoons complete the treatment - providing gentle, yet effective exfoliation. Time, stress, blue-light exposure, excessive exfoliation – there are so many factors that can leave the skin feeling dull, damaged or parched. It needs to soak up moisture and get an intense boost of nutrition. The Luminosity Dewdrops is crafted to quench your skin with its hydrating, plumping and healing properties. The gentle exfoliation with copper-crusted silk cocoons (1-2 times/ week) is the finishing touch to an indulgent, illuminating ritual. Amrutini is our take on the classic martini - a perfected concoction of ancient rituals, precious ingredients and cutting-edge technology purposefully designed so you wake up with a gorgeous glow.
Strengthen • Firm • Restore The True Brew Transforming Serum is a daily-use, silky nectar that fuses rare, regional botanicals from the Indian sub-continent, such as golden Muga silk (known for its resilience and exquisite luster) and Makaibari Silver Tips Imperial tea, along with powerful scientific processes like biotransformation – to lovingly heal, restore and strengthen your skin. This potent cocktail is inspired by the time-honored tradition of Shata Dhauta Ghrita, or hundred times washed ghee, where copper’s therapeutic qualities lend themselves to an alchemical process that promises youth and vitality. As we age, our skin becomes more fragile, and loses its inherent strength and elasticity. The fine lines we tend to target are simply the symptom. Therefore, we created this high-powered, revitalizing serum that penetrates deep into the skin’s layers and helps restore its youth, elasticity and strength. Let Amrutini® True Brew Transforming Serum’s intense, yet fast-absorbing formula do the healing.
Strengthen • Repair • Plump This daily-use, soft moisturizer fuses rare, regional ingredients from the Indian sub-continent, such as golden Muga silk (known for its resilience and exquisite luster) and Makaibari Silver Tips Imperial tea, along with powerful scientific processes like biotransformation - to strengthen, nourish and revitalize your skin. This potion is inspired by the time-honored tradition of Shata Dhauta Ghrita (hundred times washed ghee) where copper’s therapeutic qualities lend themselves to an alchemical process that promises youth and vitality. As we age, our skin becomes more fragile, and loses its inherent strength and elasticity. The fine lines we tend to target are simply the symptom. Therefore, with Amrutini Precious Potion, we focus on intense nourishment, and rebuilding skin’s inherent strength and firmness, leaving it feeling truly rejuvenated while reducing the appearance of fine lines.